Posted December 20, 2007on:
Tip Number One:
The first thing you must do to generate a productive search is think. You need to think about what it is you really want. You really have to search Google for the words or phrases that will be on the page you want, not for a description of the page or website. So if you are looking for a comparative review of wireless telephones, you will probably get more results from a list of names such as SmartPhone, Audiovox, Motorola, and so on, than the words “comparative review of wireless phones”.
Tip Number Two:
Use Quotation marks to force finding a specific phrase. When you surround your phrase with quotation marks, the search engine will only return results exactly matching the entire phrase. This is an extremely powerful search technique, and yet it is not used by the majority of web searchers. If you search on the two words George and Washington, you will get over 8 million results. If you put quotation marks around the entire name, your results will be restricted to about 3 million. And if your search is on “George Washington” “Cherry Tree”, you will only get about 12,600 results. You get the picture. This is especially important if your search contains what are called “stop words” – words that Google is designed to ignore, such as “and” “of” and “the”. By including these inside your quoted phrase, you will get more targeted search results.
Tip Number Three:
Use the Plus (+) and Minus (-) Signs. The plus sign just before a search term means “This MUST be found in the search”. Conversely, if you find a lot of search results that include a specific product, word, phrase, or item that you do not want to see, you can put a minus sign before that word or phrase, and those results will be excluded from your search. You can even exclude domains or top-level domains from your search – see the site: command below.
Tip Number Four:
Use the Asterisk (*) As a WildCard search term. Yes, you can insert an asterisk in your search phrase and it will act as a wild card matching any word in that place in the phrase. Not only that, but you can insert more than one asterisk in place of more than one word in your search phrase, up to the limit of ten search words – and the wild card markers are not counted toward this ten word limit.
Tip Number Five:
Use the site: command. If you are interested in finding examples of the term XMLHttp, but only on eggheadcafe.com, then you can create a search like this: site:eggheadcafe.com XMLHTTP This will restrict your search to only pages belonging to that web site. You will notice that in regular Google searches, if there are more than two results from that site, the second result will be indented and there will be a link “More results from …” – this automatically uses the site: qualifier. Also, you can search or exclude whole domains. For example, you can search for tampopo dvd site:co.uk or tampopo dvd -site:com